Dairygold partners up with the Irish Cancer Society to raise awareness of breast cancer by bringing pink bales back for summer

14th May 2021

Dairygold has partnered up yet again with the Irish Cancer Society as a proud Pink Partner to encourage women all over rural Ireland to check themselves for early signs of breast cancer.  Early detection is key and provides the best chance of effective treatment for the illness. Dairygold’s farmer members and farmers across Ireland are being encouraged to use the pink bale wrap across the summer in an effort to draw attention to the campaign and its purpose which could potentially save lives.

Rosemary Simmons, National Fundraising Lead at the Irish Cancer Society says;

“Breast cancer is one of the most common cancers in Ireland, with an estimated 3,700 people diagnosed with the disease each year. Wrap It Pink plays a vital role in supporting the Society’s early detection messaging and indeed funding innovative cancer research and services to support those affected by breast cancer in Ireland.  The generosity of Dairygold and their customers ensures that crucial care, information and support is available for patients and their families, when they need it most.  On behalf of everyone impacted by breast cancer in Ireland, we thank Dairygold and its members of the farming community for their continued support.”

Since this partnership began in 2015 Dairygold has raised over €100,000 from Wrap It Pink and other various initiatives for the Irish Cancer Society with monies raised going towards funding vital breast cancer research and also support for patients and their families. These supports include free transportation to attend chemotherapy appointments and Night Nurses providing end of life care to patients in their own homes.

Liam O’Flaherty, Head of Dairygold Agri Business commented “Our Wrap It Pink campaign has always had a two-fold objective of raising funds for the Irish Cancer Society while also raising awareness of breast cancer across rural Ireland.  We are very proud to play our part in assisting the Irish Cancer Society in what is a most worthwhile cause and are most grateful to our own members and other farmers nationwide who have supported Wrap It Pink over the past 6 years.”

Bright Pink Silage Wrap is available from Dairygold’s network of retail stores, Co-Op Superstores across Munster and also online for nationwide delivery @ www.coopsuperstores.ie

If you or anyone you know has concerns or questions about cancer, contact the Irish Cancer Society Support Line on Freephone: 1800 200 700, or visit cancer.ie